Striving For Excellence Together


Drawing on the years of hospitality experience within our senior management team, and by placing innovation, luxury, personalization and social responsibility at the core of our business model, we aim to be a company that redefines hospitality excellence through Cachet Hospitality.

Robert W. Roche, Co-Founder, Executive Chairman

Robert Roche is a businessman and entrepreneur with over 30 years living and doing business in Japan and China. His experience includes the start-up and/or management of over 40 companies as well as numerous philanthropic initiatives and civic contributions around the world.

In 1993, along with Mr. Tadashi Nakamura, Robert Roche founded Oak Lawn Marketing, an omni-channel brand response company in Japan. In 2009, NTT DOCOMO, Japan’s largest mobile phone operator, purchased 51% of Oak Lawn Marketing. Mr. Roche currently serves as the company’s Chairman.

In 1997, Robert Roche co-founded Acorn International, which has since become a leading media and branding company in China and is listed on the New York Stock Exchange (NYSE: ATV). Mr. Roche currently serves as Chairman and CEO of the company.

In 2004, Mr. Roche stepped away from his day-to-day responsibilities at Oak Lawn Marketing and moved his family to Shanghai. There he expanded his investments, supporting numerous start-up companies, including nancing and co-founding URBN Hotel, China’s rst carbon-neutral multi award-winning hotel in Shanghai.

In 2013, Mr. Roche became the co-founder of IS Seafood, a company that imports Iceland sh to China. The company employs a network of industry leading cold chain logistics specialists and uses state of the art processing and packaging techniques. In addition, Mr. Roche is an investor in FansTang, a wholly owned subsidiary of China Branding Group (“CBG”), which is a China-focused branded cross-platform media and entertainment company with sta in Hollywood, Shanghai, Beijing, Guangzhou and Chengdu.

President Obama named Mr. Roche to the United States Trade Representative’s (USTR) Advisory Committee for Trade Policy and Negotiations 2010-2014. Mr. Roche is a Board Member of Organizing for Action. He served as a member of the Advisory Council for the non-pro t 100,000 Strong Foundation, which is an initiative to increase the number of American Students studying in China 2011-2015. Mr. Roche is co-founder and member of the Board of Trustees of the Business Forward Foundation.

Mr. Roche received a degree in Economics and Japanese Studies from Illinois State University-Normal, IL, in 1985, studying abroad at Nanzan University, Nagoya, Japan, Center for Japanese Studies in 1983-1984. He earned his Juris Doctor from Denver University, Sturm College of Law in 1988, studying abroad at Nanzan University, Department of Law as a Research Student in 1986-1987. He is admitted to practice law by the State of Illinois Bar.

David Laris, Co-Founder, Chief Creative Officer

Global Chef and Chief Creative Officer, David Laris, Cachet Hotels & Resorts, whose gastronomic creativity is known from Asia with multiple concepts and openings under his belt, now spending time in NYC David lives by the ethos EAT. NO. EVIL. Chef David is an advocate for cruelty free and sustainable ingredients and is a firm believer in letting the ingredients speak for themselves. He creates a broad spectrum of flavour profiles drawing from his global travels and love of ethnic cuisines. Davids culinary creations are a combination of the classic married with the contemporary, his approach to avour pro ling is more driven by his imagination than the conformity of the expected but also aesthetically real.

Laris first gained public acclaim in London while heading up Mezzo, Sir Terence Conran’s flagship restaurant. Noted for his talent in mixing fresh ideas and classic dishes, Laris elevated Mezzo to world- renowned status and won the restaurant countless accolades for inspired dining.

Arriving in Shanghai in 2003, he launched his namesake restaurant Laris at Three on the Bund designed by Michale Graves, which quickly became a landmark in the city’s contemporary fine-dining scene and has been credited with being one of the founders of the western dining scene in China. Laris later created a variety of exciting new concepts for the local market, bringing everything from Greek, Italian, Mexican, Healthy as well as bars and retails products, Laris founded one of the first independent Chocolate shops in China not to mention the creation of Le Sheng, a modern Shanghainese restaurant that won Best Shanghainese Cuisine in Shanghai two years in a row.

Besides his own restaurant creations, Laris has developed original food and beverage concepts for many renowned international brands, including Baccarat, Chanel, Dolce & Gabbana, Dunhill, and most notably Swire Hotel Group. In 2012, Laris was instrumental in developing multiple F&B brands for the Swire Group including the award-winning Bei and Sereno at properties in Beijing, Hong Kong and Chengdu. Laris’s work keeps him constantly busy in cities all over the globe and has continued to leave his mark on home cities including Shanghai, Beijing, Hong Kong, Macau, Hanoi, London and Sydney and now is spending time developing new products for the US and Mexican markets.

Business aside, Laris has also been a actively involved in philanthropic activities for non-profit organisations. He is also a spokesperson for The Strawless Ocean.

Lei Li, General Counsel

Lei Li oversees the legal and regulatory affairs of CHG. Licensed to practice in both China and New York, she previously worked with Orrick, Herrington & Sutcliffe LLP and AllBright Law Offices, representing U.S.- and Asia-based corporations in a diverse range of commercial transactions, including cross-border direct investments, mergers and acquisitions, private-equity and venture-capital investments.

Li earned her bachelor’s degree in law from Tongji University, and LL.M. degrees from Fudan University and the Columbia University School of Law.

Martin Key, Chief Financial Officer

Martin Key has held a variety of finance leadership roles in both China and the U.S. Before joining CHG, he served as executive director for ARC China, a Shanghai-based private-equity firm focused on investments in consumer-oriented Chinese companies.

Key began his career as an investment banker in debt capital markets at J.P. Morgan Securities in New York, where he executed credit-facility, term-loan and corporate-bond transactions. He earned a bachelor’s degree in Accounting and a Master of Science in Finance from Boston College, as well as an MBA from the UCLA Anderson School of Management.

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